Sachet based alcoholic drinks such as spirits, rum and whiskey has made their way into the Lagos liquor market. The rate at which these drinks are consumed in Lagos is alarming especially around motor parks. It is selling faster than their cousins in bottles. This may be due to the fact that it is cheaper and irrespective of the quantity you can get intoxicated faster. Sachet liquors are an alternative for those who do not have the money to get those sold in bottles. With a little amount you can get “High” the same way those who have the money to buy the expensive bottled liquors.
Erujeje is an alcoholic drink that comes in sachets, small plastic bottles. There is also the newer member of the Erujeje family, Erujeje Bitters that comes in bottles as well as sachets. It is ginger flavored and sold around motor car parks. The sachets and smaller bottles are mostly consumed taken by youths and adults alike mostly of the male folk.
This liquor is purely rum with some kind of chocolate taste. When it first hit the markets, it was in sachets but due to high demand they had to start producing them in bottles. Derok sachets still sells more than the bottled version because of the teeming demand. Another competitor in the rum line is Captain Jack which has the picture of a pirate on the sachet but the Derok is still the number one sachet rum.
3. BEST CREAM
This sachet liquor is for the lovers of the creamy flavor. With its viscous appearance it is the best option for those who want to enjoy the likes of Baileys which is very expensive. Best cream has the bottled ones but the demand for the sachet ones will always take the lead.
4. ORIGIN BITTERS
Bitters are meant to be drugs that are used to clear the colon but when a company decided to add some alcoholic components to it, it became the game changer. Origin bitters is household name in Nigeria as lots of people consume it. Origin is the No. 1 bitters in Nigeria and upstaging the Ghanaian known brand Alomo bitters known for championing the sexual prowess functionality in men. Another bitters coming to the center stage is Action bitters.
5. VARIOUS DRY GINS
The makers of Best Cream also have a stake in the dry gin space as their sachet is making wave in that area. Others like Chelsea dry gin are also creating their niche in the sachet alcoholic drink network in Lagos. The rate at which these sachets are consumed by youths especially those touts found on the road and motor parks. As early as 6a.m you see youths as well as adults in the motor parks drinking different types of sachet based dry gins.
Will Larger beer toll the path sachet drinks some day?