Determine Your Company’s Purpose With Your Constituents

Business Tips from Harvard Business Review

Posted  23 Views updated 20 days ago

"What are we here for?" This question is essential for every leader to answer if you want to keep people engaged and focused, especially in times of change and uncertainty. So how can you provide a motivating answer to this question? It can’t come from you and your fellow executives alone.

Determining your company’s purpose should involve employees, customers, suppliers, and members of the communities you serve. So convene these parties, perhaps in small focus groups, and ask them what they need and expect of your organization now (acknowledging that their answer may have changed over the past year). Then turn their feedback into a narrative of what success — and failure — looks like.

Now is not a time to cling to an old plan. Instead, galvanize your constituencies to shape your company’s purpose and future. When you take a collaborative approach, it's more legitimate, more motivating, and more likely to subvert the status quo.

Credit: Harvard Business Review


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