The Covid-19 pandemic represents the greatest public health challenge in a century, and companies can play a role in helping end it by helping reduce vaccine hesitancy among their employees. Here are some strategies to try:
Protect employees from any financial loss. There should be no out-of-pocket costs to get the vaccine. Allow your full-time employees to take time out of their workday to get vaccinated, and offer hourly workers two to four hours of pay, so they don’t absorb any financial costs.
Stress that vaccination will be necessary for some activities. While health benefits are certainly the number one reason to get vaccinated, it’s also important to emphasize other benefits — for example, vaccines are likely to be required in the future for domestic or international travel or even to attend concerts or sporting events.
Avoid overwhelming your employees. Provide them with clear information about why, how, and where they can get vaccinated. Vaccination will be a choice, but let’s make it an easy choice.