Treating success as an option is one of the major reasons why more people don’t create it for themselves—and why most people don’t even get close to living up to their full potential. Ask yourself how close you are to your full capability. You might not like the answer very much. If you don’t consider it your duty to live up to your potential, then you simply won’t. If it doesn’t become an ethical issue for you, then you won’t feel obligated and driven to fulﬁ ll your capacity. People don’t approach the creation of success as a must-have obligation, do-or-die mission, gotta-have-it, “hungry-dog-on-the-back-of-a-meat-truck” mentality.
They then spend the rest of their lives making excuses for why they didn’t get it. And that is what happens when you consider success to be an alternative rather than an obligation.
You have to approach the notion of success the way good parents approach their duty to their children; it’s an honor, an obligation, and a priority. Good parents will do whatever it takes to take care of their children.
They will get up in the middle of the night to feed their baby, work as hard as they have to in order to clothe and feed their children, ﬁght for them, even put their lives at risk to protect them. This is the same way you must envision success.
Quit Lying to Yourself
It is fairly common for people who don’t get what they want to provide justiﬁcations—and even lie to themselves—by minimizing how valuable success is to them. It’s easy to spot this trend in our society today within entire demographics and population segments. You can read it in books, hear it in church, and see it promoted in schools. For example, children who can’t get what they want will ﬁght for a little while, cry for a bit, and then convince themselves that they never wanted it in the ﬁrst place.
It is entirely okay to admit that you wanted something that didn’t come to fruition. In fact, this is the only thing that will help you eventually reach that goal—despite the obstacles you’ll encounter along the way.
Even the most fortunate and well-connected people among us must do something to put themselves in the right places at the right times in front of the right people.
The reason why successful people seem lucky is because success naturally allows for more success. People create magical momentum by reaching their goals, which compels them to set—and eventually reach—even loftier goals. Unless you are privy to the action, you don’t see or hear about the number of times the successful went for it and failed.
If you are able to repeatedly attain success, it becomes less of a “success” and more of a habit—almost everyday life for some people. Successful people have even been described as having a certain magnetism—some “x factor” or magical charm that seems to surround and follow them. Why? Because successful individuals approach success as a duty, obligation, and responsibility—and even a right!
Source: Excerpt from the book – The 10x Rule by Grant Cardone